In a Pay What You Want (PWYW) setting companies empower their customers to fix the
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …

This study aims to systematically examine the Pay-What-You-Want (PWYW) pricing model,
which has become increasingly popular among innovative strategies. The PWYW model …

This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing
decisions by combining a socio‐psychological phenomenon, called “spotlight effect”(defined …

Purpose The present research had the objectives of proposing, testing and validating a
theoretical model that includes ecological awareness, healthy consumption, consumer …

The uncertainty about product quality has increased in online settings, and consumers' often
use multiple product cues to assess product quality. The authors have tested the …

This paper explores the differences in the interactive effects of situational and enduring
involvement with perceived crowding and time pressure on customers' PWYW pricing …

Purpose This study aims to predict customers' intention (INT) to visit green hotels through an
extended norm activation model (NAM) framework. The extended NAM includes …

Purpose–The purpose of this paper is to explore the mediating role of internal reference
price (IRP) in a pay-what-you-want (PWYW) price setting. Specifically, it examines the effects …

In the real world, PWYW businesses can either engage supervised payments or honour
boxes where consumers can drop their loose change to make payments. As consumers can …

Purpose The purpose of this paper is to investigate the direct and indirect effects of social
visibility (private vs public), purchase motivation (intrinsic vs extrinsic vs altruistic) and …