Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …

Micro-CSR, or the psychological study of how corporate social responsibility (CSR) affects
individuals, is gaining significant attention within industrial/organizational psychology and …

The aim of this study is to propose a conceptual framework for building destination brand
credibility. This research proposes a novel framework to explore the antecedents of …

The marketing success of green products has spawned the phenomenon of greenwashing,
but studies on the effects of greenwashing on consumers are still limited. Using a 4× 2 …

Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …

This study examines whether consumers' perceptions of corporate social responsibility
(CSR) activities can predict behavioral loyalty, and how two attitudinal constructs drawing …

This study examines consumers' uses of corporate social responsibility (CSR)
communication channels, the relationship of such uses to consumers' CSR awareness, and …

In recent years, a new form of influencer marketing, led by virtual ambassadors has
appeared. Motivated by virtual influencers'(VI) potentials as corporate social responsibility …

Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert
influences on social media. The unique features of VIs have the potential to overcome …

Purpose–The purpose of this paper is to provide practical and future research implications
for the field of governance and corporate social responsibility (CSR) in sports to strengthen …