Purpose The purpose of this paper is to understand antecedents of app-based shopping in
an Indian context. The paper has used unified theory of acceptance and use of technology …

Few companies treat innovation in pricing as seriously as product innovation or business
model innovation. Yet our research–interviews with 50 executives and the analysis of pricing …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

Sales induced through price promotions depend heavily on discount depth, so firms create
mechanisms to influence perceptions of discount depth. Typically, consumers compute …

Scarcity-based marketing strategies have been widely embraced to communicate the
potential unavailability of an item to increase sales. Recently, a similar practice has been …

Previous research has shown that personal qualities and shopping situations affect choice
of consumer impulse buying behavior during sales promotion. When implementing a price …

This research provides the first examination of the effectiveness of cryptocurrencies as an
innovative recovery tool. Through four experiments, we assess the effects of crypto …

Promotions and discounts have become key components of modern e-commerce platforms.
For online travel platforms (OTPs), popular promotions include room upgrades, free meals …

This paper examines how the type of background music (vocal vs. instrumental) affects
consumers' cognitive performance depending on individual differences in executive …

Purpose The purpose of this paper is to compare the impact of different multi-unit promotions
(MUPs) and a single-unit promotion (SUP) on store-level sales and consumer-level …