The COVID-19 crisis is among the most disruptive events in recent decades. Its profound
consequences have garnered the interest of many studies in various disciplines, including …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

The purpose of this research is to contribute to an understanding of the trends and impacts
of the COVID-19 pandemic on consumer buying behaviour. The results document changes …

This study focuses on examining how customers' shopping behaviors have changed during
the pandemic and contributing variables. Three primary shopping modes include online …

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly
inquiry began to address impulsive buying recently. This research traces live-stream …

The current COVID-19 pandemic has affected every aspect of consumer behavior—their
expenses, investments, and financial reserves, as well as their financial and social …

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

Purpose The present study operationalizes and tests the impact of extrinsic (store
environment, promotional activities) and intrinsic (hedonism, materialism) variables on …

The coronavirus disease 2019 (COVID-19) has significantly reshaped consumer behaviors
in Saudi Arabia, as in most other countries worldwide, and it has played a critical role in …