Purpose This paper aims to investigate the moderating role of aesthetic experience in the
effect of authenticity on satisfaction in cultural heritage sites. At the same time, this study …

This paper aims to re‐evaluate the customer experience literature in the hospitality and
tourism (H&T) domain by employing a paradox lens and constructing a model for future …

The authenticity of heritage tourism is an important factor for attracting tourists. Research has
shown that authenticity is related to revisit intention. However, little attention has been paid …

Purpose This study aims to investigate the mediating role of attachment to social media
influencer between authenticity and enjoyment and then travel intention while watching …

Purpose Using cognitive appraisal theory, this study aims to propose and test an integrated
framework–comprising robotic service quality, robotic service authenticity, customer …

Authenticity in travel and tourism research is often explored at the tangible-existential nexus.
However, the collaborative forces embedded within digital sharing economy platforms draw …

Extant studies on restaurant experiences have prioritised the examination of perceived
authenticity often at the expense of other authenticity types, such as moral and existential …

The promotion of tourism experiences through Augmented Reality (AR) technology has
become a hot topic in current tourism research. Nevertheless, in heritage tourism research …

Purpose The normalization of COVID-19 disease prevention has presented a major
opportunity for the transformation and upgrade of cultural and tourism products in Taiwan …

Purpose Innovation through tradition (ITT) is an increasingly important area of research
particularly in the creative and cultural industries. The purpose of this study is to develop a …