The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers
S Sharma, P Kumar - Adhyayan: A Journal of Management …, 2023 - smsjournals.com
In India, the practice of celebrity endorsement is experiencing a tremendous surge, similar to
that observed in other industrialised and developing nations. This article aims to analyse the …
that observed in other industrialised and developing nations. This article aims to analyse the …