Although social, political, technological and business networks hold our modern world
together, we still lack a good understanding of what business networks are, how they work …

Utilizing theories on social capital, business networks, social networks and relationship
value, we explore the aspects that provide specific value in relationships with different actors …

Presents the results of an international marketing research, in which they integrate culture
with manifestation of values, trust, and commitment as vital components of business‐to …

Sažetak Marketing of shipping companies is not only concerned with the development and
implementation of successful strategies. For marketing to be successful there needs to be a …

Restaurants and chefs have been recognised as potentially influential actors in efforts to
promote local food systems. Yet their role is not well documented in academic literature …

The high level of customer concentration that suppliers normally face in competitive
domestic and international business markets makes selecting customers a critical issue …

Relationships are crucial concepts in numerous management theoretical frameworks. Both
stakeholder theory and IMP's business network approach put business and non-business …

Purpose Following industrial network theory, this paper aims to address network behavior
from a focal company's perspective. Special attention is paid to examining the effect of …

Debido al ambiente empresarial extremadamente competitivo en el que se encuentran
inmersas las empresas de nuestro entorno, cobra cada vez mayor importancia el …

The concept of market orientation has attracted attention from both academics and
managers and it has been widely used in the marketing discipline to explain marketing …