The purpose of this study has two parts: a) to investigate how fashion brands use Instagram
as a marketing tool, and b) to identify factors of Instagram posts influencing followers' …

The growing complexity in the economic sphere, the accelerating rate of change, the new
information technology and the globalization of cultural processes create a new landscape …

Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense
of disconnect from others that produces negative emotions (eg, anxiety). Social Cognitive …

This study investigates the effects of Instagram news values and post features on audience
engagement by sampling 2,100 news posts distributed by 12 US local television stations' …

Elämys-tai kokemustaloudessa kuluttajat haluavat olla yritysten mukana luomassa
yksilöllisiä kokemuksia ja näin osana yritysten bränditarinaa. Festivaaliorganisaatiot …

The past decade has seen rising concerns about data privacy on social media platforms
(SMP). Recent research (Huo, Liu & Min, 2021; Dodoo & Wen, 2020; Youn & Kim, 2019b) …

The thesis was made for a Finnish indoor furniture manufacturer that does social media
marketing in several channels. The thesis topic deals with increasing brand awareness on …

How to navigate and fully exploit social media has become an increasing subject of interest
for brands since the implementation of web 2.0. This thesis concerns the possibilities and …

Sosiaalisen median hyödyntäminen osana e-rekrytointia kasvaa jatkuvasti. Ihmiset
viettävät ai-kaa sosiaalisessa mediassa päivittäin. Pelkästään perinteisten …

Kuluttajien ja brändien välistä suhdetta on tutkittu jo vuosikymmenten ajan. Kuitenkin
viimeisen 25 vuoden aikana kuluttajien ajattelussa, asennoitumisessa ja kuluttamisessa on …