This opening chapter starts with a discussion on the changes in social media use from primarily being a tool for individuals to serving as an organizational communication platform …
Social media, a set of online tools which facilitate two-way communication, interaction and sharing of information amongst individuals and organisations, have profoundly impacted the …
G Abeza - Communication in Sport Management, 2024 - taylorfrancis.com
Over the past three decades, the integration of social media platforms has profoundly impacted the sports industry, influencing various dimensions ranging from socio-cultural …