Neuro‐linguistic programming (NLP) is an approach to communication and personal
development focusing on how individuals organize their thinking, feelings, and language …

Inspiring customers allows retailers to increase purchase intention and customer loyalty.
Customers employ multiple channels for shopping, and they can be inspired to buy products …

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase
brand profiles. There is a gap of professionalism between the development and the …

Research on advertising containing negative information, such as two‐sided messages, has
neglected the potential of including humor in the advertisements, although both theory and …

Nudging has become a well-known policy practice. Recently,'boosting'has been suggested
as an alternative to nudging. In contrast to nudges, boosts aim to empower individuals to …

Psychophysiological “stress” underpins many conditions including anxiety, depression,
phobias, chronic fatigue syndrome and non-specific musculoskeletal pain such as …

This study explores how self-mockery in advertising influences consumer perceptions and
consumption values, offering a humorous approach to mitigate negative evaluations of …

The research objectives for this work were to determine whether an individual's willingness
to donate to a cause was impacted by emotional appeals and attitudes toward the ad …

Three experimental studies were carried out to understand how consumer knowledge of
corporate social responsibility (CSR) affects their responses to a brand's social initiatives for …

This research investigates the problems of using neuro-linguistic programming (NLP)
techniques in teaching. The paper presents the theoretical framework of the NLP …