Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …

Purpose The purpose of this paper is to investigate the moderating effect of homophily
between trust in social media influencers (SMIs) and credibility of the post in influencer …

The growing usage of digital platforms has made influencer marketing the most cost-
effective marketing tool, especially for products consumed by young digital natives. Among …

Instagram and its famous personae are nowadays an important news source for many users,
which may stem from celebrities' and social media influencers'(SMIs) repeated engagement …

The expeditious proliferation of wireless network technology has caused the widespread
integration of mobile short video apps into our daily routines, offering unprecedented …

Atualmente, os jovens recorrem às redes sociais para o seu consumo noticioso. Esse
consumo trata-se de uma prática individual, porém o consumo durante a infância e início da …

Nowadays, young people are heavily active in new media, especially on social media. It is
on these platforms that they primarily consume news. These platforms are also a tool for …

Given the growing interest in healthy and sustainable consumption, organic food has gained
much attention from restaurants and markets aiming to achieve a competitive advantage. As …

This research aims to understand how does figure branding effect on generation z in the
2024 Indonesian general election. This research uses qualitative methods with a …

Most research in tourism marketing only explores planned and impulsive factors to study
visitors' travel behavior and ignores relationship aspects. This research aims to produce a …