Gamification services are hailed as effective tools for influencing users' behaviours, increasing engagement, motivation, and enhancing learning. In the field of behaviour …
K Mukerjee - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose The purpose of this study is to examine the transformation expectations and well- being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India …
This paper explores the role of curiosity in transformative consumer journeys through a Transformative Consumer Research (TCR) lens. We introduce curiosity as a powerful and …
Purpose Dyadic services research has increasingly focused on helping providers facilitate transformative service conversations with consumers. Extant research has thoroughly …
Across much of service research, there has been increasing attention granted to consumer wellbeing as a key outcome of value cocreation, with the potential to extend far beyond the …
Market-mediated play offers spaces for consumers to creatively discuss societal issues; however, they also face challenges such as equitable access and safety within these …
Globally, many small businesses fail within their first 5-years (OECD, 2019), and studies show key causes include a lack of expertise in specialised knowledge areas (OECD, 2019; …
D Scaraboto, N Tomar - Advances in Consumer Research, 2023 - search.proquest.com
Consumption helps us construct and experience realities. It can facilitate either goodwill (eg, sustainable consumption) or hostility. As consumers, the ability to transform the market …