Impact of social media marketing on consumer's purchase intentions: the mediating role of customer trust

U Manzoor, SA Baig, M Hashim… - International Journal of …, 2020 - readersinsight.net
Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

[PDF][PDF] Impact of brand awareness and social media content marketing on consumer purchase decision

S Ansari, G Ansari, MU Ghori… - Journal of Public Value …, 2019 - readersinsight.net
The purpose of this study was to examine the impact of brand awareness and social media
content marketing on the consumer purchase decision. The data for this research was …

[PDF][PDF] The influence of social media on public value: A systematic review of past decade

A Irfan, A Rasli, Z Sulaiman, A Sami… - Journal of Public Value …, 2019 - readersinsight.net
Social Media is accepted and recognized as the most effective medium in the field of
marketing, higher education, customers relationship management, electronic word of mouth …

Impact of Social media marketing activities on online purchase intention for the cosmetic industry in Malaysia

SC Chuah, AM Arifin… - Information …, 2023 - ojs.amhinternational.com
In the digital era, marketing trends have undergone a significant transformation. A brand-
new marketing channel that businesses are using to reach out to customers is social media …

[PDF][PDF] Use of social media sites by Malaysian universities and its impact on university ranking

A Irfan, A Rasli, Z Sulaiman, A Sami… - International Journal of …, 2018 - core.ac.uk
Social Media is not just for photo sharing and status update, it can also be used by students
for university selection. In the current era of high competition among higher educational …

Effect of social media influencers, YouTube marketing and tourism V-logging on green tourism promotion: Evidence from Pakistan

RMS Yaqub, NS Ali, N Ramzan… - Pakistan Journal of …, 2022 - journals.internationalrasd.org
The Marketers and residents of tourist places are facing tourism promotion-related
challenges. The trends of digital marketing are stimulating traditional marketers for tourism …

[PDF][PDF] The social media advertising model (SMAM): a theoretical framework

QM Ahmed, MM Raziq - Journal of Managerial Sciences, 2018 - researchgate.net
Social media has not remained a phenomenon, it has reshaped into an approach, an
attitude. It is just not a fad but a process that is here to stay, empowering the daily lives of the …

Moral work, teaching profession and character education in Forming Students' Characters

AL Lonto, T Wua, T Pangalila, RHE Sendouw - 2018 - repository.unima.ac.id
The purpose of this study was to determine the problems that occur in State Senior High
School 9 Manado, where the way the teacher works has not shown maximum performance …

Turizm sektöründe sosyal medya pazarlaması avantajları, zorlukları ve stratejileri üzerine kavramsal bir değerlendirme

Y Gedik - Turizm Ekonomi ve İşletme Araştırmaları Dergisi, 2023 - dergipark.org.tr
Web 2.0 ve sosyal medyanın ortaya çıkışı ve çevrimiçi toplulukların genişlemesi, birçok
kullanıcının internette daha aktif olmasını sağlamıştır. Teknolojik gelişmeler ve sosyal medya …

[PDF][PDF] Entrepreneurship learning system in business incubators: An case study in Indonesia

M Famiola, S Hartati - International Journal of Engineering & …, 2018 - researchgate.net
This paper aims to explore the system of entrepreneurial learning in Indonesian business
Incubator and identify their success factors to support the entrepreneurs. This study is …