Brand hate: A systematic literature review and future research agenda
A Yadav, S Chakrabarti - International Journal of Consumer …, 2022 - Wiley Online Library
With the upsurge in academia's interest in understanding the feeling of hatred toward brands
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
in recent years, there is a need to consolidate the relevant literature. Through this study, the …
Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Augmented reality (AR), as a consumer-centric technology, helps businesses by providing
new consumer experiences at the purchase occasion. However, we do not know the …
new consumer experiences at the purchase occasion. However, we do not know the …
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …
Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown
C Guthrie, S Fosso-Wamba, JB Arnaud - Journal of retailing and consumer …, 2021 - Elsevier
The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic
commerce. This study explores the reasons for and the implications of this shift. Our study …
commerce. This study explores the reasons for and the implications of this shift. Our study …
[HTML][HTML] Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach
During the COVID-19 pandemic, unusual consumer behavior, such as hoarding toilet paper,
was reported globally. We investigated this behavior when fears of consumer market …
was reported globally. We investigated this behavior when fears of consumer market …
Digitalization and sustainability: virtual reality tourism in a post pandemic world
The government-imposed COVID-19 pandemic control measures brought the tourism sector
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …
[PDF][PDF] What drives consumer shopping behavior in live streaming commerce?
X Xu, JH Wu, Q Li - Journal of electronic commerce research, 2020 - ojs.jecr.org
Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …
contextual and environmental stimuli effects (streamer attractiveness, para-social …
The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
S Kimiagari, NSA Malafe - Journal of Retailing and Consumer Services, 2021 - Elsevier
Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …
framework, and technology acceptance model, this study investigated the role of cognitive …
[HTML][HTML] Mobile money as a driver of digital financial inclusion
Meeting the mobile money needs of the less privileged in developing and emerging markets
opens up enormous possibilities for banks and newly emerged financial-technology firms …
opens up enormous possibilities for banks and newly emerged financial-technology firms …
What motivates Chinese consumers to avoid information about the COVID-19 pandemic?: The perspective of the stimulus-organism-response model
This study investigated consumers' information-avoidance behavior in the context of a public
health emergency—the COVID-19 pandemic in China. Guided by the stimulus-organism …
health emergency—the COVID-19 pandemic in China. Guided by the stimulus-organism …