Based on the issue ownership theory and corporate reputation, this study examines the
effect of corporate social advocacy (CSA) on corporate reputation, focusing on the relative …

During Summer 2020, the murder of George Floyd sparked worldwide protests for racial
justice, as collective voices insisted that organizations express a commitment to racial …

Public relations is recognized as an organizational boundary-spanning function accountable
for communication engagement with diverse stakeholders in ways that facilitate social …

Acknowledging the importance of CEO advocacy in employee relations, this study proposed
a personal-communicative evaluation model of CEO advocacy, which postulates that CEO …

Abstract Image Restoration Theory (IRT) is a well-tested framework that explains strategies
public figures can deploy when they face smear tactics and other severe image and …

This study assessed the business-centered and CSR-centered diversity communication of
five American corporations along with the ensuing responses on the microblogging platform …

This study investigates the role of consumer–brand congruence and consumer–celebrity
congruence in the formation of consumer attitudes toward brands and their impact on …

Colleges and universities are social institutions often called on to speak about socio-political
issues (eg, racism). Critics have suggested that when responding to instances of racism on …

While businesses are increasingly active in raising voices for social and political issues,
known as corporate social advocacy (CSA), the strategies, impacts, and ethics of …

In an age of increasing stakeholder activism, seen in movements like Fridays for Future,
MeToo, and Black Lives Matter, and demands from socially conscious consumers …