I Consiglio, SMJ van Osselaer - Current Opinion in Psychology, 2022 - Elsevier
Research on the effect of consumption on self-esteem is relatively scarce and related evidence is fragmented. We review articles from the literature on consumption, advertising …
This article discusses the past, present, and future of brand research. We begin by reviewing three historical eras of branding development in the past: the information, attribute, and …
The study aims to investigate the role of financial well-being of the investor on psychological fitness of clients and organizations in the emerging financial markets of India. A survey was …
Purpose This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers …
L Huang, X Song, MT Liu - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Marketing placebo effect on consumption of reduced-sugar labeled products | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Although personal control is a fundamental human need, research has not yet systematically examined how it functions in consumer and marketplace settings. This article reviews and …
S Trudeau H, S Shobeiri - Journal of Product & Brand Management, 2016 - emerald.com
Purpose This paper aims to explore and compare the roles of brand's experiential and transformational benefits in formation of consumer-brand relationships. Focusing on …
We argue that moral disgust toward counterfeiting can degrade both the efficacy of products perceived to be counterfeits and that of genuine products resembling them. Five studies …
Purpose This paper aims to explore the relationship between brand functionality and consumer-based brand equity. Design/methodology/approach A mixed-methods approach …