Enhancing B2B sales through digital transformation: Insights into effective sales enablement

S Mukhopadhyay, H Terho, R Singh… - Industrial Marketing …, 2025 - Elsevier
Abstract Business-to-business (B2B) firms increasingly face the challenge of enabling their
sales force to interact with informed customers during the sales process. Consequently, B2B …

Digitalization of Marketing and Simple Financial Management to Improve the Welfare of MSMEs on the Indonesia-Malaysia Border

W Hamid - Indonesian Journal of Community Services, 2024 - ojs.literacyinstitute.org
Digital marketing training and the preparation of simple financial reports are important steps
in increasing the capacity of MSMEs on the Indonesia-Malaysia border. The main objective …

Predicting IT Incident Duration using Machine Learning: A Case Study in IT Service Management

F Alzami, RM Caturkusuma… - Sinkron: jurnal dan …, 2025 - jurnal.polgan.ac.id
In the digital era, ensuring customer satisfaction with IT services is crucial for business
success. However, the complexity of IT infrastructure makes it difficult to manage services …

Exploring Business Model Innovation: The Case of Earth Observation Start-Ups

C Bergstrand - 2024 - diva-portal.org
Purpose–This study explores how Earth Observation (EO) start-ups with digital services can
utilize business model innovation (BMI) to create, deliver, and capture value in the mining …

Value-Based Selling

M Kleinaltenkamp, K Prohl-Schwenke… - Customer Success …, 2024 - Springer
Die erfolgreiche Einführung einer Lösung bei einem Kundenunternehmen bildet die
entscheidende Grundlage für sämtliche Customer Success Management-Aktivitäten. Hierbei …