Documenting and sharing individual museum visits flourishes on social media. However,
little research exists about how peer-generated content cues shape prospective visitors' …

Virtual tourism is rapidly emerging in prominence in contemporary tourism research.
Previous studies tend to consider the virtual tourism population as a homogeneous entity …

Organizational management has been extended to tourism virtual entities. This study is to
explore the organizational practice in the virtual scenario, through which investigates the …

Celebrity endorsements are becoming a popular destination marketing strategy. However,
most existing studies focus on the effect of real celebrity endorsers and less on virtual …

Tourism marketing is significant to the national economy and industry growth and has been
a hot research field. However, current studies usually analyze this field from specific aspects …

Virtual reality has emerged as a powerful tool for the design of immersive tourism
experiences. Prior studies have primarily relied on externally produced 360-degree stimuli …

Immersive technologies are gaining popularity and attracting millions of users. Businesses
are using immersive technologies for advertising purposes to influence consumer behavior …

Purpose This paper aims to elucidate how humorous prompts affect tourists' heritage
responsible behaviors (THRBs). Design/methodology/approach Three scenario-based …

Growth in online impulsive buying and digital advertising have drawn the attention of
researchers in developed countries, but it is still in its early stages, especially in China …

The inclusion of a positive contagious source can increase consumers' attitudes and
purchase intention to a product. However, few studies investigated this effect when …