Review of relationship marketing literature reveals that there are several factors that
influence the creation of customer loyalty. Satisfaction, quality, frequency of purchase …

Develops and implements a method for hotels to identify attributes that will increase
customer loyalty. Other hotels can replicate the methodology used in this study. The study …

In furtherance of conceptualisation efforts, a model is developed to evaluate the linear
influences of nine servicescape variables on customers' loyalty intentions. Additionally, the …

Most businesses such as retail business implemented loyalty program to increase their
customer's satisfaction and deter their customer from defecting to their competitors …

Purpose The study is based on a hybrid model composed of accounting and business data
and is amongst the first to test the impact of corporate social responsibility (CSR) …

This study examines the influence of corporate social responsibility activities on customer
satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by …

Providing top-notch services is imperative for the success of any organization in this era of
globalization and competitiveness. This study aims to identify the dimensions of perceived …

The study examines culture's role in the association of relationship quality with customer
loyalty. Specifically, the association of relationship quality dimensions with loyalty was …

Today everybody knows that in balance of establishment–customer relation, customers had
gained big advantage. In order to continue long-term relationships with customers …

In this study of a regional fast food hamburger chain (subject hamburger chain), the
relationship between customer satisfaction and its independent variables of service quality …