Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …
Y Li, C Zhang, S Fang - Journal of Business Research, 2022 - Elsevier
Physical attractiveness, an important factor in tourism service encounter, has received increased attention recently. However, less attention has been devoted to its effects on …
L Hanks, ND Line - International journal of hospitality management, 2018 - Elsevier
Understanding the effects of the service environment on consumption behavior has become an important topic of research in the hospitality literature in recent years. While much of the …
ND Line, L Hanks - International Journal of Contemporary Hospitality …, 2019 - emerald.com
Purpose Understanding how other customers affect hotel consumption behavior is an important topic in the hospitality literature. While existing research has typically explored the …
G Wu, L Liang, D Gursoy - International Journal of Hospitality Management, 2021 - Elsevier
The attractiveness of service employees can have a significant impact on customer attitudes and behaviors. While frontline employees can reduce the risk of the COVID-19 transmission …
VP Magnini, S Kim - International Journal of Hospitality Management, 2016 - Elsevier
Restaurateurs often attempt to signal the scale [eg, casual vs. upscale] and service standards of their operations through the use of various cues on their menus. Fancy font …
K Kim, MA Baker - Journal of Hospitality & Tourism Research, 2019 - journals.sagepub.com
Despite the prominence of customer–employee relationships in service contexts, little empirical research examines the antecedents of rapport in relation to service providers' …
MA Baker - Journal of Hospitality and Tourism Management, 2024 - Elsevier
Abstract The United Nations 2030 Agenda for Sustainable Development emphasizes the importance of fostering “full and productive employment and decent work,” highlighting the …
ND Line, L Hanks - International Journal of Contemporary Hospitality …, 2020 - emerald.com
Purpose The servicescape is increasingly being recognized as a function of two distinct components: physical and social. While these two dimensions have often been studied …