As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

Purpose This paper aims to investigate the impact of halal awareness on the relationship
between halal supply chain knowledge and purchase intention for halal meat products in the …

Purpose The study aims to explore the theoretical framework of Halal B2B marketing in the
metaverse, develop a conceptual framework for future research, identify challenges and …

The present research mainly focuses on the review of existing literature on the topic of
critical success factors (CSF) in supply chain structures. The main aim of this study is to …

Internet use and social media have altered consumer behavior and corporate operations.
Companies have numerous chances because of social and digital marketing, which lowers …

Business and trade become an inseparable part of Islamic life. The rapidly growing market
in cyberspace is a challenge for business players in the form of goods and services to …

The hospitality industry has faced considerable challenges in its global advertising
endeavors, which are predominantly attributable to the problem of expensive expenses …

This study aims to employ Islamic marketplace attractiveness to predict Muslim female
customer retention and price attributes to trigger the predictor effect to encourage Islamic …

Indonesia memiliki peluang besar dalam pengembangan produk halal dan merupakan
negara dengan konsumsi online terbesar di Asia. Penelitian ini bertujuan untuk …

Bringing technology and digital ways into Halal shopping is super important. The landscape
of business and transactions has undergone a significant transformation with the advent of …