Technological advancements have posed a challenge to educational institutions in the
sustainability of management, research and teaching activities. Virtual technologies have …

Along with the change in computer technology, the application of multimedia assisted
teaching to education and research plays a critical role with the popularity of computer …

Purpose The paper aims to comprehensively use the knowledge of tourist spatial behaviour
to improve World Heritage Site (WHS) management. Efficient heritage management can be …

Immersive technologies are transforming all aspects of daily life. In educational context,
augmented reality (AR) and virtual reality (VR) offer the promise of experiential learning …

Nowadays, the tourism industry requires continuous investment into new technologies,
preferably for mobile use, in order to keep attracting visitors” and therefore, highlighting the …

Pilgrimages and travel for other religious reasons are two of the major drivers of human
mobility. Information and communication technologies (ICTs) can contribute to sharing …

Purpose Building on technology acceptance and learning transfer theories, this study aims
to evaluate the integration of mobile augmented reality (MAR) in omnichannel retailing …

Augmented reality (AR) technology has undergone enormous advancement and now AR
applications can be seamlessly executed using modern-day smartphones. This study aims …

The main aim of this book is to develop and explore the value of new innovative digital
content to help satisfy UNESCO's World Heritage nomination file requirements. Through a …

Virtual reality (VR) and augmented reality (AR) have become two of the most promising
technological sectors with numerous applications in all industries (Marr, 2020). In 2022, the …