Social media usage is pervasive, and brands must manage this channel carefully in order to
meet their strategic goals. The role of social media influencers (SMI) is progressively …

Social Robots are increasingly encroaching into our daily lives by interacting with humans
on the Internet. Luxury brands use Social Media Influencers to create brand awareness and …

Influencer marketing as part of the advertising industry has grown significantly in recent
years, becoming one of the most popular and effective forms of online advertising. The …

Influencer marketing has become an outstanding method that entrepreneurs use to enhance
their value by collaborating with popular social media users. Numerous researchers have …

Purpose Social robots are invading our daily lives. Recently, thanks to artificial intelligence,
humanoid social robots have been developed and influence individuals on social media …

Purpose Property developers identify the vital role of social media brand engagement
(SMBE) in sustaining their businesses in competitive marketplaces, but it remains …

Purpose This research focuses firstly on the impact of Social Media Influencer Marketing
(SMIM) on the Economic Performance (EP) of Spanish wineries, and secondly on the …

The current research investigates the impact of fashion influencers on consumer
engagement and purchase intention. Guided by the heuristic systematic model (HSM), this …

Background Exercise during pregnancy is associated with various health benefits for both
mother and child. Despite these benefits, most pregnant women do not meet physical activity …

Fashionable hijab is a trend in Muslim societies worldwide. In Indonesia, hijab
commercialization has been especially prominent. This study used consumer socialization …