Destination branding is icing on the cake of the process of destination-making. This process
raises the issues such as attitudes of the local community towards tourism development …

Monografska studija „Muzeji Srbije kao deo kulturno turističke ponude za porodice sa
decom “je rezultat istraživačkog projekta koji je bio fokusiran na jačanje saradnje turističkih …

Research results reveal that visiting a museum is one of the least popular leisure activities.
However, museums attract many visitors during festivals: there are people who visit …

In this paper, comparative analysis of two research studies about museum festivals'
audience is presented (Museum Night 2012, N= 1480, and Museums of Serbia 2016, N …

Originally composed music for museum applications (synomusic) is an innovative approach
in presenting museum exhibits and attracting audience. However, its use is underdeveloped …

Belgrade is the center of Serbian culture, education and science. The first museums in
Belgrade were founded in the 19th century, and today Belgrade has 48 museums. The aim …