Online-to-offline (O2O) commerce is a popular business model which links offline business
activities with online channels. Consumer behavior in O2O commerce is more complex than …

Purpose The purpose of this paper is to show the impact of digital agriculture on food supply
chain, research trend, emphasis and implications for future research. Design/methodology …

Abstract Online to Offline (O2O) commerce commands intense attention from both academic
and practical fields, but the unique features of O2O commerce and how these features affect …

Purpose This study associated consumers' food choice motives and socio-demographic
characteristics with their attitudes and consumptions towards food shopping with four e …

This study aims to build on the understanding of social commerce in the emerging markets
and how it influences online community engagement. The conceptual model was proposed …

This study examines and compares the crucial factors encouraging Thai customers to use
food delivery apps before and during the COVID-19 pandemic on the basis of the modified …

The recent growth of online food delivery apps (OFDAs) centralized the restaurant's
business in electronic distribution platforms. Recently, a few researchers have attempted to …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

This study attempted to explore the boundary conditions of trust transfer in the online-to-
offline commerce context, which is overlooked in prior research. In Study 1, cross-sectional …

This study aims to examine the purchase behaviour decision like drivers and barriers for
Grocery Shopping Apps (GSAs) as well as discover the role of customer involvement in …