[HTML][HTML] Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends
Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …
have captured the attention of marketing scholars, with rapid development in the academic …
Charting the intellectual structure of customer experience research
Purpose Contemporary firms are increasingly focusing on enhancing the customer
experience (CX) to gain a sustainable competitive advantage. However, despite the rapid …
experience (CX) to gain a sustainable competitive advantage. However, despite the rapid …
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience
Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …
media, social networking sites (SNS) can be utilized by enterprises to create direct …
Moving the customer experience field forward: introducing the touchpoints, context, qualities (TCQ) nomenclature
In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …
movement into question, this article aims to introduce a formal nomenclature to push the CX …
Customer experience: Conceptualization, measurement, and application in omnichannel environments
Managing customer experiences has become a key strategic priority for service research
and management. Yet researchers and managers lack a customer experience (CX) …
and management. Yet researchers and managers lack a customer experience (CX) …
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing
M Nuseir, G Elrefae - … Journal of Data and Network Science, 2022 - m.growingscience.com
The prime concern of the current research effort is to assess the role of social media
marketing efforts to explain the consumer-based brand equity among the restaurant industry …
marketing efforts to explain the consumer-based brand equity among the restaurant industry …
Start-ups' business model changes during the COVID-19 pandemic: Counteracting adversities and pursuing opportunities
P Guckenbiehl… - … small business journal, 2022 - journals.sagepub.com
This article investigates how start-ups have been affected by, and have responded to, the
COVID-19 pandemic by analysing interview data from 32 Australian start-ups during …
COVID-19 pandemic by analysing interview data from 32 Australian start-ups during …
[HTML][HTML] Sustainable business model innovation: Scale development, validation and proof of performance
Sustainable business model innovation (SBMI) has recently drawn great interest among
academia and in practice. However, notwithstanding the surge in related academic and non …
academia and in practice. However, notwithstanding the surge in related academic and non …
Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
Abstract The evolution of Artificial Intelligence (AI) has revolutionized many aspects of
human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches …
human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches …
The role of customer experience in the perceived value–word-of-mouth relationship
Purpose The customer experience (CX), as revealed in the literature-based debate, has
been variously viewed as either a driver or an outcome of customer-perceived value (CPV) …
been variously viewed as either a driver or an outcome of customer-perceived value (CPV) …