Purpose The purpose of this paper is twofold: to perform a synthesis of academic research
published between 2009 and 2016 regarding the changes in tourism consumer behavior …

Social networks have presently become a global phenomenon. Social media offers
interactive platforms where people can create, share, and exchange information. In …

Value co-creation with customers has emerged as a relevant topic at both academic and
managerial level. Considering the positive outcomes derived from value co-creation, firms …

This paper analyses the impact of online reviews on hotel booking intention. The moderating
effect of brand image, star category, and price on this relationship was also tested. A …

Purpose The purpose of this paper is to examine the role that positive emotional
experiences play in the generation of electronic word-of-mouth (eWOM) and the influence …

In recent years, marketing managers have realized that online reviews are an essential
element in customer decision-making. However, there has been little valid measure of …

This paper innovatively applies a sentiment-analysis model to capture Chinese tourists'
evaluations of destinations in Australia and compares those evaluations with evaluations …

This study aims to determine the effect of human capital, structural capital, and consumer
capital on financial performance and moderate the speed of innovation. The type of research …

The purpose of this study is to analyze the application of city branding in five European
capitals–London, Paris, Berlin, Rome, and Madrid–using a measurement model to link …

Abstract The proliferation of Big Data & Analytics in recent years has compelled marketing
practitioners to search for new methods when faced with assessing brand performance …