Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …

An attendance model is specified for the Canadian Hockey League (CHL), the top level of
junior hockey in Canada with some teams located in the United States. The natural log of …

Purpose In 2016, Sport, Business and Management: An International Journal (SBM)
published its 100th article. While a number of other journals have been analysed as to their …

Purpose In response to increasing competition for consumer attention, sport governing
bodies have innovated short-format, action-oriented versions of traditional sports to attract …

In 1997 a review of the financial health of English county cricket highlighted strategic
weaknesses within the professional game, principally an over-reliance by clubs on the …

To attract viewers based on batting strike rate: an analysis of men’s international Twenty20
cricket | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose The addition of products to the core of matches by professional sports teams (PSTs)
has received much coverage. However, there has been limited work as to how their …

This thesis revolves around creating a comprehensive fitness guide tailored to the unique
physical and performance needs of the fast bowlers at Otaniemi Cricket Club. Fast bowlers …

Research question: The ability of professional sport clubs (PSCs) to diversify and add
additional product lines to the staging of matches, such as conference and events facilities …

Revenue from non-match events, that not involving the team, is vital for most professional
sports clubs (PSCs) as they may not generate sufficient income from the sport alone to …