Many firms employ marketing tactics, such as surprise boxes, buy-and-reveal deals, random
price promotions, and teaser advertisements, in which some information is intentionally …

Digital transformation has emerged as a critical necessity for hospitality, a sector that
traditionally prioritizes human interaction and personalized experiences. While prior …

This study explores the benefits and risks of the blind box selling strategy, a unique type of
marketing approach wherein consumers purchase a package from a retailer without …

Web data collected via web scraping and application programming interfaces (APIs) has
opened many new avenues for retail innovations and research opportunities. Yet, despite …

Although subscription boxes are incredibly popular, box companies often miss out on the
benefits of a subscription model. Customers routinely skip boxes, and even when they do …

A blindbox is a product design that incorporates uncertainty; a customer who purchases a
blindbox receives a random product from a product series. The recent popularity of blindbox …

Research suggests that mystery products can be appealing to consumers and can motivate
interest and purchase. In this paper, we examine a different benefit of these offerings—their …

As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …

Surprise marketing is a deliberate strategy involving the introduction of unexpected and/or
uncertain elements (eg, unexpected coupons, mystery box) into the customer shopping …

Abstract Short-form video (SFV)-driven e-commerce is emerging as a novel form of social
commerce. However, the impact of SFV advertisements on consumer behavior remains …