While many small and medium enterprises (SMEs) recognize the benefits of Big Data
Analytics (BDA) for digital transformation, they face challenges in implementing this …

The study came to test the impact of the integrated marketing communications on achieving
the competitive advantage of private universities in Jordan. The population of this study …

The current study aimed at exploring the impact of supply chain internal and external
integration on the operational performance of manufacturing companies operating in …

The study investigated the impact of social media marketing (SMM) on marketing
performance (MP). The population of the study consistst of customers of auto lubricants …

This research came to test the impact of work teams on achieving success in entrepreneurial
projects. A random sample of (850) respondent was choosen. This study was conducted …

This study came to test the role of digital public relations in improving the mental image of
the Jordanian Duty Free Company. The study population includes all customers of the …

This research aims to test the effect of managing diversity in human resources on the quality
of work life. It was focused on telecommunications companies in Jordan. A random sample …

The research is designed to test the impact of internal marketing practices on continuous
commitment. The study population consisted of customers of Jordanian telecommunications …

The objective of the study is to test the impact of digital marketing tools on customer
interaction. The study population consisted of customers of Jordanian Telecommunications …

The integration of big data analytics into the banking sector holds great promise for
educated financial decision-making. However, the effective use of this potential requires a …