This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

The advent of digital marketing has replaced traditional marketing and shed a great impact
on the global economic paradigm. Digital market helps to flourish the service sector by …

This paper aims to explain the research philosophy in terms of the ontological and
epistemological assumptions. It explicates the principles of research designs used in …

Purpose This study aims to examine the influence of service quality (SQ) on customer loyalty
(CL) and the mediating role of customer satisfaction (CS) and customer perceived value …

Purpose This paper aims to examine the influence of religious orientation on viewers'
loyalty, viewers' satisfaction and perceived content quality; to examine the influences of …

Understanding the level of local loyalty is crucial for urban planners, as individuals who
exhibit higher levels of loyalty are more likely to adopt a “voice” strategy and act in the …

The current study purpose is to investigate the effect of service innovation, corporate image,
and human capital strategy and customer loyalty on performance for small and micro …

This research aims to measure and empirically examine the impact of good governance and
understanding of the teachings of ZIS (zakat, infaq, and sadaqah) on Muslims loyalties to the …

Penelitian tentang loyalitas mahasiswa, dilihat dari perspektif pemasaran lembaga
pendidikan, menjadi fokus utama sebuah perguruan tinggi dengan tujuan memperoleh …

The aim of this research is to investigate the determinants of customer loyalty for Mie Sagu
Waraka (SAWA) in Ambon, which is analyzed using the factors of brand image, brand trust …