Less than 15% of ads are directed specifically to women and less than 5% are intended just
for men. The remaining 80% are apparently targeted to everyone. This presumes very little …

Product and service designers place increasing emphasis on the colour, form and
appearance of what their organization offers and the language with which they describe it …

Understanding the nature and extent of consumer networks in social media has been
complicated by both their rapid adoption and their tendency to adapt and mutate as they …

Purpose Potential students often learn about University offerings through peer
communication, in particular, peer Word of Mouth (WOM). Without an ability to predict and …

Ethnography originates from the discipline of cultural anthropology and has been adopted
by marketing researchers to give insights into marketing problems where these insights are …

Linguistic modality is the expression of the speaker's subjectivity including possibility,
probability, necessity, obligation, permission, prohibition, and desire. This paper analyses a …

Gender based sociological and linguistic studies show that differences exist in
communication style of men and women, boys and girls. Although many gender stereotypes …

Conocer la influencia de las redes sociales en el uso o consumo de la bicicleta como medio
de transporte alternativo es fundamental en un mundo interconectado y globalizado, que …

Word of Mouth (hereafter,'WOM') communication is one of the most pervasive and influential
mediums consumers use to learn about products and services in markets (Alexandrov & …

La presente tesis se orienta hacia el estudio de entornos urbanos donde existe
concurrencia y vida social. Para ello, se compila una base teórica, general y particular, y se …