Attempts to define “relationship marketing” have been varied and many, neatly reflecting the
diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26 such …

Relationship marketing (RM) was conceived as an approach to industrial and service
markets, and was considered inappropriate in other marketing contexts. Recently, however …

The current study examines how an ethical organizational culture relates with employee
advocacy behaviors through the mediating role of transparent communication and perceived …

Brands are important in the consumer market. They are the interface between consumers
and the company, and consumers may develop loyalty to brands. This study proposes that …

This research, investigating retailer–consumer relationships, has three distinct intended
contributions:(1) It shows that different relationship marketing tactics have a differential …

A four-dimension scale of loyalty that reflects Oliver's [Satisfaction, a Behavioral Perspective
on the Consumer, McGraw-Hill, New York, 1997] conceptualization of a sequential loyalty …

Literature suggests that strong relationship outcomes not only depend upon successful
relationship marketing tactics, but also upon consumer personality. Based upon face-to-face …

This paper examines the challenge of building customer loyalty in the e-tailing environment.
It examines the role of relationship quality (RQ) in the formation of customer loyalty in …

Penelitian ini bertujuan untuk meneliti peran Biaya Pengalihan (Switching Cost) sebagai
mediasi pengaruh Kepuasan Konsumen (Consumer Satisfaction) dan Kepercayaan …

Las relaciones comerciales desde el paradigma del marketing relacional propician los
intercambios de conocimiento y por ende la innovación. En este sentido, el propósito del …