Whenever a recession occurs, there is a heated dialog among marketing academics and
practitioners about the appropriate levels of marketing spending. In this article, the authors …

The growing attention to sustainability has generated increasing interest in its relevant
determinants and a possible relationship with economic growth's main drivers. Our paper …

In the very study, the emphasis lays on the specific problem of analyzing the impact of the
innovation strategy (in particular investment in research and development) on the financial …

This paper is based on agency theory, resource-based and upper-echelons perspectives to
examine the relationship between R&D investment and capital structure and the moderating …

This article tests whether there is an optimal level of research and development (R&D)
intensity at which point a firm is able to maximize its performance. An advanced panel …

R&D investment can reduce costs through efficient production technology, which has a
positive (+) impact on future performance. On the other hand, R&D investment has …

While recent literature documents that US family firms differ markedly from their nonfamily
counterparts, there is a paucity of evidence on how these firms differ in terms of their cost of …

ABSTRACT Manuscript Type: Empirical Research Question/Issue: We explore the effect of
family control on investment‐cash flow sensitivity and disentangle the effects of agency …

This paper investigates how political uncertainty affects corporate R&D by exploiting the
implementation of the national strategy of innovation-driven development (SID) and the …

This study attempted an empirical investigation of whether and how a corporate investor can
enhance future growth opportunities through corporate venturing investments (CVIs) …