The Effects of Avatar Identification on Immersion, Brand Loyalty, and Purchase Intention of Brand Items in the Metaverse

J Eom, Y Lim, K Kwahk - Information Systems Review, 2024 - koreascience.kr
This study aims to empirically analyze the usage behavior of metaverses, which have
recently attracted attention in various fields. To date, research on metaverses has focused …

[PDF][PDF] 금융마이데이터사용자행동에관한실증연구: 기관정보투명성, 데이터보안정책의조절효과

손창용, 박현선, 김상현 - 정보시스템연구, 2023 - koreascience.kr
4 차 산업혁명의 진전으로 디지털 기술이 빠르게 발전하면서 빅데이터, 사물인터넷, 인공지능,
초연결 등이 4 차 산업혁명의 핵심 콘텐츠로대두되었다. 이들은 모두 데이터를 기반으로 하고 …

e 스포츠캐릭터동일시가몰입및자기효능감에미치는영향: 장애인들을대상으로

최경환, 이상호 - 한국체육과학회지, 2022 - dbpia.co.kr
The purpose of this study is to provide empirical evidence for strategies to promoting eSports
for people with disabilities. The effect of eSports character identification on immersion and …

Applying the Theory of Planned Behavior to Digital Gaming: Focusing on the Balance Relationship with Significant Others

GH Ho, EY Na - Korean Journal of Culture and Social Issue, 2023 - koreascience.kr
This study aimed to examine the mechanisms underlying digital game usage behavior by
applying the Theory of Planned Behavior and the Balance Theory. It investigated the …