Despite a surge of empirical work on paid Massive Open Online Courses (MOOCs), a review
of factors that drive the sales of them remains unexplored. The study aims to consolidate the …

With the prosperity of the online knowledge payment market, obtaining knowledge through
purchasing has become increasingly popular. The purpose of this paper is to determine the …

Shopping through short video communities has become a new trend, but few currently
understand users' purchase intention toward TikTok online courses. This research …

Medical crowdfunding helps low-income patients raise money for medical treatment and has
grown tremendously in recent years. The most appropriate messaging strategy for writing …

Virtual paid gifts from viewers are the main revenue source for the live streaming gaming
industry, with massively multiplayer online games (MMOG) currently representing the most …

Social factors play a critical role in motivating player participation and commitment to online
multiplayer games. Many popular mobile massively multiplayer online games (MMOGs) …

With the unprecedented development of information and communication technologies,
online learning is increasingly seen as an important channel for knowledge acquisition …

The popularity of online knowledge payment platforms enables online users to disseminate
paid knowledge via voice communication. However, such communication provided by users …

This study aims to investigate the factors that affect the electronic payment behavior of
Vietnamese consumers. The primary focus is on identifying the challenges that consumers …

Observational learning (OL) and word-of-mouth learning (WOML), two main types of social
learning, can influence online consumer decisions. The consumer decision process is not …