This article is a systematic review of recent and relevant journal articles on consumer
engagement with social media influencers using the PRISMA protocol. The review in this …

Influencer marketing has become a powerfull way to influence consumers attitudes and
decisions in choosing products or services they buy based on the recommendations of …

Micro-influencers have become powerful sources of information for consumers in the digital
age. Marketers have strategically collaborated with micro-influencers as brand endorsers to …

Facebook pages of cosmetic products have substantially grown among millennial
consumers. This study aims to explore the motivational factors that affect different types of …

This study explores how fashion influencer moms (FIMs) navigate the intersection of
motherhood and fashion within the social media landscape. Drawing upon theories of …

Since COVID-19 hit the world, Shipping Colleges and schools around the world have
experienced severe disruption. One of the challenges that arises is how to attract people …

This research aimed to study the antecedents and consequences of brand coolness for
fashion clothing brands in the millennial consumer context. The data was collected through …

The swift progress in machine learning algorithms, artificial intelligence, and interactive
immersive media technologies has led to the introduction of computer-generated imagery on …

The present study reveals differences in brand engagement, brand loyalty and brand
evangelism among single or no parented young adults. It was found that persons who were …

Corporate social responsibility (CSR) has become increasingly crucial for banking
organizations to enhance competitiveness and financial success. This study investigates the …