Supply chain management (SCM) deals with various strategic, tactical, and operational level
decisions in which pricing is of utmost importance to decision makers. Most of the real‐life …

Purpose Adopting efficient marketing strategies is a challenging task in a competitive market
place involving complex marketing planning, techniques and mechanisms to identify the …

This paper investigates the effectiveness of cooperative advertising in an online‐to‐offline
(O2O) supply chain where the manufacturer cooperates with the retailer to implement buy …

Currently, many e‐tailers can sell manufacturers' products on their online platforms through
reselling or agency selling formats. However, how to choose the optimal online sales …

In contradistinction to the traditional dual‐channel retail model, the online and offline
channels are two business units of a single retailer in an online to offline (O2O) business …

Firms in the consumer electronics industry frequently launch new styles of their products,
which leads to a “two-period” phenomenon in their product sales. Only a few published …

This paper develops a two-echelon supply chain model with a single manufacturer and a
single retailer, where the demand is sensitive to advertising and retail price. To resolve the …

This paper considers a supply chain in which a manufacturer produces green products and
distributes through a physical retailer. The retailer would like to make promotional …

The impact of promoting online reviews on pricing strategies and profits of a supply chain
with one manufacturer and one retailer is modeled: channel members can improve their …

Advertising and pricing strategies for the manufacturer in the presence of brown and green
products | Emerald Insight Books and journals Case studies Expert Briefings Open Access …