Luxury brand marketers have recently turned their attention to customer-driven social media
devoted to their brands. The key concepts of involvement, interaction and behavioral …

Luxury brand marketers have recently turned their attention to customer-driven social media
communities devoted to their brands. The key concepts of integration and interactivity …

This study systematically reviews all academic articles published in the Journal of Global
Fashion Marketing (JGFM) between 2010 and 2023. This review aims to identify and …

Purpose This study aims to explore the impact of the use of the WeChat Mini Program by
luxury brands on consumers' fashion impulsive purchasing and brand loyalty …

The objectives of this study were to identify major dimensions of customers' online shopping
experience and to examine their impacts on customer loyalty. Customer experience …

The aim of the study is to explore the impact of brand awareness, brand loyalty and brand
attitude on purchase intention in online shopping. The study was quantitative in nature …

Experiential marketing has emerged as an effective strategy to promote hedonic tourism and
hospitality experiences through stimulating tourist imagination and positive emotions. This …

This study investigates the impact of immersive Virtual Reality (VR) on consumer travel
intentions. While VR's potential in treating post-travel depression is acknowledged, its …

Although atypical apparel names, such as “Boyfriend Jeans” and “Cozy Workday Sweater,”
have the potential to make consumers purchase more apparel products, there is little …

Purpose Grounded on the concept of a value trade-off, the authors of this study seek to
address the question of why some people visit an offline store before purchasing online. The …