Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Positioning – a literature review …

Wright and Snell (1998) contend that HR flexibility is an important construct that may enable
managers and management scholars to gain a greater understanding of the role of human …

Mit großer Freude präsentieren wir Ihnen die 3., vollständig überarbeitete Auflage des
Lehrbuches „Identitätsbasierte Markenführung “. Nach dem Erscheinen der 1. Auflage im …

Purpose–The purpose of the paper is to explore empirically the overall relative effectiveness
of alternative positioning strategies from a consumer perspective. Design/methodology …

This paper seeks contribute to the literature on the formation of consumer-based destination
brand equity (CBDBE), on the premise that positioning is a major source of competitive …

Längst haben die Entwi lungen in der Werbung diese selbst überrollt. Ihre
Ausdifferenzierung in eine Vielzahl von Marketing-Kommunikationsdisziplinen–vom …

Purpose Despite increasing interest in customer solutions, and the importance of brand
management in the B2B context, prior research provides little understanding on brand …

With rising competition in the apparel retail industry in India, multi-brand outlets need to
create a particular store image in consumers' minds to ensure consumer loyalty and sales …

Despite its importance, positioning has not received due attention in the business-to-
business (B2B) context. Using franchising as the B2B context, this study identifies the …

This research examines the application of positioning strategies of retail service firms in
Texas. Four in-depth qualitative case studies and covert observation methods provide …