Purpose–While the concept of supply chain responsiveness (SCR) has received
considerable attention in the operations management literature, mostly under the auspices …

Argues that operations strategy research should integrate recent theories from the resource‐
based view of strategic management. Going beyond the model of Hayes and Wheelwright …

Porter [Porter, ME, 1996. What is strategy? Harvard Business Review 74 (6), 61–78.] claims
that a proper link between strategy and manufacturing operations is a key to developing …

Mass customization is a paradox-breaking manufacturing reality that combines the unique
products of craft manufacturing with the cost-efficient manufacturing methods of mass …

Companies strive to develop and produce exactly what customers want, when they want it—
and to accomplish all of that with no risk of overstocks. But such a manufacturing nirvana has …

Research in operations management suggests that firms can mitigate the negative impact of
product variety on operational performance by deliberately pursuing modularity in the …

Although researchers and practitioners in the field of e-commerce are now paying more
attention to online customer loyalty, the focus previously was on overall customer …

The concept of responsiveness has been widely discussed, yet so far most of this discussion
has remained qualitative in nature. The purpose of this paper is to develop a conceptual …

Empirical studies for achieving manufacturing flexibility goals have centered around the
uses and advantages of advanced technology. Few studies have examined alternative ways …

Mass customization presents a paradox to traditional manufacturing practices. Historically,
companies chose to produce either customized, crafted products or mass‐produced …