This study applies the Apriori algorithm to analyse patterns, syntactic structures, and
thematic clusters in Chinese studies data from various genres. This study aims to identify …

Consumer shopping behavior is changing due to the explosive growth of e-commerce,
which brings both benefits and challenges. E-commerce enterprises must comprehend the …

Authors developed an intelligent method of forming a consumer basket based on data from
supermarket chains, which allows modifying the set of goods in the consumer basket and …

In this paper, the authors have compared all of the currently available Apple MacBook Pro
laptops, in terms of their usability for basic machine learning research applications (text …

One of the most important strategic decisions taken by company managers at corporate level
is in which areas to invest and how to manage and organize investments. Strategic …

Abstrak Pemantauan Terapi Obat (PTO) merupakan suatu proses yang didalamnya
mencakup proses kegiatan untuk memastikan terap obat bagi pasien secara aman, efektif …

In this paper, a case study of market basket analysis is conducted, using the Apriori
algorithm. This method constructs a set of association rules, aiming to find the groups of …

This research aims to assist small online gift store retailers who have not yet adopted a
recommender system by leveraging association rules to offer personalized product …

Brand identity (BI) refers to the individual characteristics of an enterprise or a certain brand
in the market and in the mind of the public. It reflects the evaluation and recognition of the …

In this paper, a data mining approach has been developed to analyze customer behavioral
patterns and to get a further idea of the scale of the products purchased. Using the approach …