This paper provides a practical, systematic approach to the design and delivery of a Delphi
survey. We prescribe a sequence of six steps to do with (i) setting up the Delphi process …

Grit is a construct that is widely studied by educational researchers and that has generally
been enthusiastically received by educational practitioners. This essay highlights that many …

Abstract Resumen Background: The use of positively worded items and reversed forms aims
to reduce response bias and is a commonly used practice nowadays. The main goal of this …

Objective We examined the effectiveness of reverse worded items as a means of reducing or
preventing response bias. We first distinguished between several types of response bias …

For better or worse, satisfied or dissatisfied customers function as trusted branding faces for
organizations as they transmit potentially viral messages through E-WOM. These E-WOM …

For undergraduate, postgraduate and MBA students, this highly successful textbook is an
essential guide to Marketing Research. Understand theory and application of marketing …

Facing the risk of being perceived as old-fashioned and outdated, luxury brands need to
seek novel ways of providing brand experiences while reaching out to both existing and new …

We give an overview of the most important decisions to be taken when planning and
conducting experimental advertising research. Based on previous research and state-of-the …

Questionnaires using Likert-type rating scales are an important source of data in marketing
research. Researchers use different rating scale formats with varying numbers of response …

Marketing scholars and marketing research practitioners will find this book useful. It offers an
excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and …