Religion is receiving increased interest from marketing researchers due to the heightened
relevance of religious affiliation to global marketing efforts. However, almost all studies in the …

This paper contributes to the research on the symbiotic relationship between religion and
the market by examining the nature and implications of the marketization of religion in a …

This study investigates the dynamic interplay between individual attitudes towards legal
rules, religious beliefs, and confidence in government institutions, and their collective impact …

Purpose This paper aims to understand the religio-spiritual insights of the consumers and
investigate their relationship with the consumers' attitude towards advertising and its …

Research studying religious observance and marketplace interaction in different cultural
settings focuses either on the dominant religious group's consumption rituals or religious …

How off-track tourists create their own event: a customer-dominant logic perspective | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Advertising in the Ramadan is at peak in Pakistan and other Muslim countries. It now
resembles other festival theme based advertising. In view of the lack of the studies on the …

Purpose The purpose of this paper is to theorize and empirically investigate the formation of
consumer's consumption ritual experiences and discourses associated with Feast of …

Purpose–The purpose of this paper is to investigate and compare the meanings, rituals, and
the celebration context related to Holy Feasts and New Year, to determine consumption …

Ethnic minority consumers are growing in number in major economies around the world,
along with their purchasing power. Moreover, ethnic minorities' increase in internet use rates …