The Influence Of Lifestyle, Price, Brand Image, Packaging Quality And Product Quality On Purchase Interest Of Starbucks Canned Products Customers
This study aims to examine the relationship between variables, especially variables that
influence purchase intention such as brand image, product quality, lifestyle, price, and …
influence purchase intention such as brand image, product quality, lifestyle, price, and …
The Application of Personal Selling, Word of Mouth and Perceived Quality on Consumer Purchase Interest in Flexible Conduit Products
AW Sebastian, E Yuningsih - Jurnal Ekonomi dan …, 2024 - journal.formosapublisher.org
The purpose of this study is to understanding the effect of implementing personal selling,
word of mouth and perceived quality on consumer purchase interest. Customers in the target …
word of mouth and perceived quality on consumer purchase interest. Customers in the target …
Unraveling Consumer Behavior Dynamics in Beverage Marketing
N Lailah, HMK Sari - Indonesian Journal of Law and Economics …, 2024 - ijler.umsida.ac.id
This study explores how packaging, promotion, and brand image influence consumer
purchasing decisions, focusing on Le Minerale, a key player in the beverage industry. With …
purchasing decisions, focusing on Le Minerale, a key player in the beverage industry. With …
INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE AND PACKAGING ON CONSUMER LOYALTY IN BEAR BRAND MILK (Case Study of Tebing Tinggi …
L CANDRASA - International Conference on …, 2022 - proceeding.unefaconference.org
This study aims to determine the effect of brand image, product quality, price and packaging
significantly and simultaneously on consumer loyalty. The sample determination method …
significantly and simultaneously on consumer loyalty. The sample determination method …
The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products
A Imron - Journal of Current Research In Multidisciplinary, 2023 - jcrim.org
This research aims to analyze whether there is an influence of social media activities, brand
equity, and e-WOM on buying interest. This research uses quantitative research methods …
equity, and e-WOM on buying interest. This research uses quantitative research methods …