In mid-2018, John Hulland approached the two of us, asking us to co-edit a JAMS special
issue around the general theme of “Innovating in the Digital Economy: Leveraging …

Non-face (NF) emojis are increasingly used to complement or substitute words in digital
marketing messages, yet the effects, mechanisms, and contingencies of this communication …

Product seeding, defined as the act by which firms send products to selected customers and
encourage them to spread word of mouth, is a critical decision support strategy for the …

Product sampling is a popular product promotional strategy that emphasizes providing free
product trials to new customers. This study aims to investigate the impact of different product …

Purpose Social free sampling (SFS) campaigns are an increasingly popular marketing
practice in which firms provide trial users with free sampling products and collect posted trial …

Purpose Prior research on user-generated content (UGC) contributions has primarily
focused on self-centered or other-centered motives, paying limited attention to the concept of …

A high volume of sales or online reviews can make a product seem more popular and
established and consequently enhance its appeal. But is it advisable to display both …

Online reviews reflect consumer needs and generate an electronic word-of-mouth (eWOM)
effect influencing businesses' financial performance. Existing literature on online reviews …

In order to study whether e-commerce platforms carry out service cooperation after
settlement in-depth, this paper focuses on service selection strategic analysis for agent …

Purpose Recent years have witnessed the popularity of social free sampling (SFS). That is,
firms on social commerce platforms (eg Amazon Vine and Pconline Try) offer free sample …