Analisis Brand Hate Terhadap Brand Avoidance Pada Merek Starbucks Konteks Issue Israel-Palestina
F Gusnadi, M Efendi… - … Mandalika ISSN 2721 …, 2024 - ojs.cahayamandalika.com
The aim of this research is to explore the strength of Brand Hate's influence on Brand
Avoidance in the context of Starbucks brand amid the Israel-Palestine issue. The study …
Avoidance in the context of Starbucks brand amid the Israel-Palestine issue. The study …
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
W Trzebiński, B Marciniak… - Cogent Business & …, 2024 - Taylor & Francis
Products advantageous in terms of concrete technical attributes ('concrete-superior'product
options) are, in terms of abstract attributes, often evaluated lower than certain competitors' …
options) are, in terms of abstract attributes, often evaluated lower than certain competitors' …
The Influence of Brand Hate and Perceived Social Media Power with Theory of Planned Behavior Approach to Negative EWOM Brand Zara Indonesia: The …
AP Zakia - Nanotechnology Perceptions, 2024 - nano-ntp.com
Zara, a prominent fashion brand known for its efficient business practices but plagued by
frequent negative eWOM (NeWOM) concerning its service and marketing. This research …
frequent negative eWOM (NeWOM) concerning its service and marketing. This research …
Reakcje użytkowników platform cyfrowych na rekomendacje generowane przez systemy oparte na sztucznej inteligencji
W Trzebiński - 2024 - cor.sgh.waw.pl
Systemy rekomendacyjne oparte na sztucznej inteligencji stanowią istotny element
funkcjonowania platform cyfrowych. Dzięki tym systemom użytkownicy platform są w stanie …
funkcjonowania platform cyfrowych. Dzięki tym systemom użytkownicy platform są w stanie …