In today’ s post-modern era, brands significantly play an important role in consumer
behaviour. This paper aimed at examining how brand trust, brand familiarity and brand …

This study has the purpose to test and validate the Brand Resonance Model which is
represented by a pyramid that contains cause and effect relationships between the …

Marka rezonansı literatürde çalışılmış bir konu olup marka rezonansını etkileyen faktörler
incelenirken marka tutumunun aracı rolünün ortaya konulduğu bir çalışmayla …

This study aims to examine the brand resonance of customers on Caterpillar electric power
generator by analyzing the brand building practices of Myan Shwe Pyi Tractors Limited …

The world is shocked to hear news of Toys" R" Us toy retail company from the United States
filed for bankruptcy to the US government last September 2017. It is inconceivable that the …

Yoğunlaşan rekabet ortamı ticari faaliyetlerinin bir kısmını veya tamamını çevrimiçi ağlar
aracılığıyla gerçekleştiren işletmelerin tüketici rezonansı oluşturarak, tüketicinin satın alma …

The literature on brand resonance has garnered considerable attention by showing the
relationship between consumers and brands. The objective of the study is to identify and …

Every company hopes to make its brand reaches millions of people; in conventional
marketing, it costs a lot, while the online shopping can overcome such problem. This study is …

El problema de la investigación fue¿ Cuál es la relación que existe entre Visual
merchandising y las ventas en la empresa Varia2 Market en el Distrito de Chorrillos, Lima …

This study aims to analyse the effect of managerial skills on employee performance of the
Myanma Timber Enterprise, and to analyse the effect of employee performance on the …