Purpose The main objective of this research is to investigate the factors that influence
consumer purchase decisions for halal products before and during the COVID-19 pandemic …

The market and demand for halal goods and services is ever increasing, and, with it, the
importance of supply chain integrity also increases. Integrity, from the perspective of halal …

This study explores the effect of promotion on halal product purchasing decisions, with
mediation of trust and knowledge among college students in Palembang. The study used a …

This study focuses on the market share reduction of an Indonesian Internet provider in spite
of rising revenue and client base. More research on this issue would be intriguing …

Porpuse: This study aims to determine the effect of Brand Image, Brand Trust, and Brand
Loyalty on Purchase Intention of wardah products. By using quantitative research with …

Penelitian ini bertujuan untuk mengetahui pengaruh dari Brand Identification, Life Style
Cogruence dan Halal Brand Trust terhadap Brand Purchase Intention pada Brand Xavia …

Purpose–This study sought to ascertain the impact of service quality, corporate reputation,
and product qualities on consumer interest in purchasing PT Wijaya Karya Beton employees …

Metode penelitian ini adalah menggunakan metode penelitian kuantitatif dengan bantuan
aplikasi SPSS 25.0 sebagai alat hitung data yang telah didapat. Penelitian ini …

La presente investigación tuvo como propósito determinar la relación entre el
posicionamiento y la decisión de compra en los clientes de la empresa gota fresca en la …

Se consideró como objetivo general determinar el nivel de incidencia del posicionamiento
de marca en la decisión de compra de los clientes de la empresa Selecta de Jaén-2021. De …