As the sport management industry continues to grow and evolve, so do the methods for
gathering and applying research findings to drive successful sport organizations. Research …

Since the initiation of the first academic sport management program approximately 50 years
ago, the efforts of countless scholars have enabled sport management to attain a strong …

Content analysis is a popular method in communication and media research. However, to
what extent and in which contexts it is used in sport communication research has hardly …

This chapter aims to promote mixed methods research (MMR) as a worthy methodology for
researchers in the field of sport management (SM). Drawing on seminal and contemporary …

Purpose: The work aims to extract topics that shape sport management science and
investigate their dynamics over the past two decades. Design/methodology/approach: A …

Purpose The purpose of this research is to develop and validate a scale to measure the
perceived orientation of sport organizations toward their fans, and subsequently, to test its …

Within academic disciplines, it is crucial to conduct periodical examinations of the field's
literature to identify research that has been conducted and to reveal strengths, weaknesses …

General marketing scholars have advocated for historical research since the 1980s, leading
to a substantial increase in history-based marketing articles. With general marketing …

Within the sport management discipline, college sport is a heavily researched area with
many scholarly articles published in various academic journals. Such popularity has led to …

Purpose The addition of products to the core of matches by professional sports teams (PSTs)
has received much coverage. However, there has been limited work as to how their …